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Home Business Start-Up – Building Trust

They say there ‘is no fear except fear itself’. People may have a fear of the unknown to begin with and likely are skeptical if not suspicious when they are in unfamiliar territory. In the case of a home business start-up, there are lots of areas that could become ‘deal breakers’. That is why it is doubly more important than ever that you are perceived as being honest and reliable to your prospects and customers.


It is a good idea if you focus on the areas where it may seem small or inconsequential but it actually is not, as far as building trust. You should always keep your word even if it doesn’t seem important; for example understand that there is a difference between 9:00am and 9:30am. If you set up an appointment online or otherwise, you need to be there on time. Stuff happens? Then just be sure to call BEFORE you are late to say that you have been delayed and will be there ASAP. Really make an effort to be there on time or as close as you can. It is actually very rude and disrespectful to keep someone waiting. Might as well start off your relationships on the right foot so that you build trust instead of disgust.

This being honest thing extends to your advertising and marketing techniques as well. Say what you mean and mean what you say. If you stick to that rule you shouldn’t run into any problems with being perceived as trustworthy and reliable. An example here might be even something like saying a deal will end at 12:00am on Tuesday. A time deadline may be an effective ploy to get people to take action (the fear of missing out). However if they go to the site at 1:00am and it is still there, or a week from now, you have been caught in a lie. To someone you hope to do business with, they could feel you are less than genuine and that is not a good way to build a relationship of trust.

You can bend this just a little bit and still appear honest – for example at 12:00am post something to the effect that the time has been extended due to the huge response or slow response, and give the next deadline. The point is just don’t leave it there because there are too many people just looking for a reason to walk away and pronounce everything a scam. You are still saying what you mean and meaning what you say, it’s just bent a little. The perception is what counts and you are still attempting to be honest with them. Of course you want to change the deadline few and far between times – so maybe give it a broad range like a week rather than a specific hour.

Sometimes you ‘don’t get a second chance to make a first impression’. It is really shocking how skeptical people can turn the most innocent thing into a ‘scam’ — You don’t have phone support, therefore this means you must be part of a scam; maybe your customer service is a little slow in responding, therefore you must be a scammer. Even something that you said or printed that was misconstrued by them, you guessed it, that means you must be a scammer; how about they expected something from you, but that is not your policy or protocol and you try politely to explain that, but to no avail, this makes you a crook since you are not doing business on their terms. Nothing much can be done about people like this, but do what you can to ‘take the high road’.

For normal home business start-up relationships once you establish yourself as someone who is friendly, open and reasonably honest, then you can begin to build trust which can mean everything to your new business’ bottom-line, including repeat business from loyal customers and peers. Building trust is what you want to strive for in developing your home business. Even if what you are selling is one-time-only, there is still much credence given to those word-of-mouth recommendations, so you want to build your reputation in the right direction!


Work at Home Business Start-Up – Keep Growing & Changing

The first few years nothing needs to be written in stone as far as what exactly your business will include. One thing is very clear and that is that ‘multiple streams of income’ has extreme logic from many perspectives as far as a ‘goal’ or ‘target for your business plan.

keep growing

If you go in with an exact idea and you have everything you need to implement it, then you can spend the years refining and perfecting the processes to run your business effectively so that it will generate bigger and bigger profits as the years roll by. Some people learn best by doing = ‘hands on’ and therefore everything can be seen as an experiment. Others just need to read the directions and follow the instructions.

But the point is not to get stuck in any way before you are able to determine what it is you really want to do, how you want to do it and if it works when you try it. If it is something you see as worthwhile then you can tweak things to make them better and then move forward. No, not off to live at the beach just yet, although you deserve some free time to unwind after you have achieved a benchmark.

Back to work, it is time to expand what you have built so far! That is add some more facets that can represent more profit. It can also be more security in maintaining a decent level of income. One basic premise of the multiple income streams concept is that if one product is not doing so hot at any given time that it won’t hurt your bottom line as much if you have something else going that may be doing better at the time.

When you look at all the different opportunities for your home business they can really grow out of each other. For instance, It may be a very good idea to include programs and tools that you actually use to conduct your business, as more sources of income. In fact being able to believe in something you are selling is a great benefit. The more you know by first-hand experience, is as valuable as reputation (testimonials, reviews, etc).

For example if you are an affiliate marketer and you are using certain traffic programs, list builders or resources to promote your affiliate program, it’s a very smart idea to become an affiliate and be able to sell the tools you use to earn more commissions. Many times you can actually first cover your expenses by selling the same thing you are paying to use yourself. Then you can use your own tool for free. So you have to consider that money you didn’t have to spend as income just as much as if you made a sale.


Realistic Dreams – Home Business Start-up

‘Dream big’ gets a lot of press. Certainly the idea is not to limit yourself and to ‘aim high’, to believe that you can be whatever you want to be. However this concept can be self-sabotaging if one is not realistic. If you dream of being an astro-physicist, shouldn’t you factor in the many years of education you would need to realize that dream? If you are realistic you will – if you are silly you will just shoot for waking up tomorrow in a lab coat.

little girl tree

The same goes for a home business. It can be everything that you could possibly dream it could be; this is true and it is proven by the many entrepreneurs that have made it so by actually doing it. It is not always apparent what all they had to endure to get to where they are. Unless you carefully consider all things, you might miss the part about working hard at least to build the foundation and then to keep it all running.

Whether you have what it takes is another question however. In this we are not necessarily talking about education or tangible skills, although of course those would make it more plausible that you could achieve your highest financial dreams. However, what is required is positivity, confidence, faith, a willingness to learn, determination and hard work. That you have acquired some business skills and experience would also be an asset.

Naturally it never hurts to have a ‘day job’ or some way to support yourself while you are developing your home business start-up. This is where the realism may bite those that are not logical in their thinking or dreaming. Time and again people have put their last dollar into starting a business online, as if their computer is a slot machine that will return the money ten-fold almost immediately. In most cases, they are sadly disappointed to learn that in reality it takes time and work to get a return on their investment.

This fact doesn’t mean you can’t do it or that it won’t work for you. It just means that you have to be realistic in planning your future. You know that you have expenses such as for housing, utilities and food at the minimum. So you should plan for covering at least that for the next several months to a year. If you have not saved money that you could use for this purpose (survival), and/or do not have severance pay or unemployment insurance, then your first objective in your plan should be to find a way to live while you build your business.

Unfortunately for most of us this means finding at least a part-time job to tide you over. If you can realize this it will be a God-send to you because contrary to this would be constant anxiety and worry that would definitely hinder your ability to learn or focus on starting up a new business (as would living under a freeway when you get evicted for non-payment).

So get the basics out of the way first. Do not ever speculate on your survival – as if you will ‘probably’ get the money back before the bills are due. NOT! Plan the opposite, that you won’t get it – so you need to cover yourself and you know it. Hopefully you will eventually be pleasantly surprised when your dream starts to become a reality and you receive your first check!

Home Business Ideas and Opportunities

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