Home Business Ideas and Opportunities

Tag Archives | email marketing

Your Home Business: Starting Out on the Right Track

There is so much to learn when you first start trying to build a home business. It is of course natural to make mistakes since we are only human but then some mistakes are worse than others because they can permanently damage our reputation.


Some examples of the more serious issues are:

‘Ethical’ eMail Marketing is permission-based. That means that we never send anything to anyone who has not first requested information (“opted” in), and we have the documentation to protect ourselves from complaints. “Opt-in” means that they have willingly submitted their email address to you, which is giving you permission.

This documentation can include the person’s IP address, email address, date and time that the person opted-in. The person may ‘forget’ they requested the information and start marking your messages as spam. If the problem is escalated you need to be able to prove that you did not knowingly send anything that was not legal (requested).

Too many spam complaints can cause you a lot of trouble and depending on how severe the problem becomes, you can lose your domain, your hosting account and/or your autoresponder account. Spam is very illegal and that goes not only for the marketers that may send unsolicited advertising, but also to any system or application that allows the crime to be committed using their resources.

So this means that your providers, while they do not want to lose your business, are forced to drop you so that they are not seen as a ‘rogue’ system and lose their reputation with ISPs (Internet Service Providers) and ESPs (eMail Service Providers), etc., not to mention ICANN (Internet Corporation for Assigned Names and Numbers) – who made the law against spam and enforce it.

Another extremely important issue is being completely ethical and truthful in your advertising and dealing with your prospects and customers. Never make guarantees that you are not prepared to honor – for example if you guarantee someone will make X number of dollars; because if they don’t, then you are liable because you promised.

Of course what this means is do not guarantee anything you do not control. For real, because you would need to take that amount of money out of your pocket and give it to them to cover your ‘guarantee’, otherwise it would be ‘false advertising’.

You should never guarantee any amount of money or any amount of time. You do not know the future or what that person will do in terms of how much effort they will make that would determine how much they make or by when.

Another serious legal issue is ‘bait and switch’ – that means, for one example that you advertise one thing and then do another. For instance if your ad says someone will receive A,B, and C for X number of dollars. After they pay X, what they receive is not A,B and C but only A and they are told they need to give you more money to get B and C. Or it may be that A,B and/or C do not do what you promised and they need D,E or F to make it work.

Still another example is if you offer a full refund then you need to give the refund promptly. You can qualify that for example using a time constraint ’30-day money back guarantee’ or ‘refund is minus administrative, handling or shipping fee’. State exactly what you are prepared to honor.

Be very careful not to ‘bend’ the truth in these ways as there are lots of people who will take you to task for being less than completely honest. ‘Mean what you say and say what you mean’. The success of your business does depend on your reputation and the Internet and ‘social’ networks make it very easy for ‘the word’ to get around, whether positive or negative!


Internet Marketing – Safety in Numbers

Maybe because the competition is great on the Internet, or maybe just because that is the way it has always been, marketing is something that needs to be done aggressively and consistently over time to build and sustain momentum. Marketers can never rest on their laurels because they will quickly fall behind and go to the bottom of the heap.


That is one reason that there are many failures in Internet marketing, because people believe they can do something once or twice and that they are going to get results. When they don’t they quit trying because they think it is pointless. There is actually a laundry list of reasons why people don’t try hard enough and most are avoidable.

The reason that you need to keep your volume turned way up when it comes to marketing is the fact it is a bit like ‘finding a needle in a haystack’. The majority of people in the world may not be interested in whatever you are selling; but likely there are those who are, and you just need to reach them with the deal they can’t refuse!

Years ago the number that was bandied about was 1% response rate being acceptable with regard to for example eMail marketing. There are a number of things that have happened since then that make it more like .01% would be a welcome result. Note that response can mean just a further inquiry and not necessarily a sales transaction or done deal – so the percentage would be even smaller for actual sales.

Spammers are still running rampant and as such eMail services are forced to use spam filters. Unfortunately the spam filters are not as smart as they think and often can’t differentiate illegal spam from legal bulk mail sent by legitimate businesses. Hence your message may go to spam and never be seen.

Most ethical business would only use permission-based eMail which means you have to request them to send their publication by ‘opting in’. Even that is often blocked by spam filters. So right off the top you are starting at a kind of deficit where you realize some if not most of your mail is going to end up in a spam folder – if you are lucky and it is not just outright blocked from being delivered.

On top of that, people being inundated with spam after a while will realize it is futile to try to keep up with it and will stop even opening most of their mail. Hopefully they will recognize your return address and since they signed up to receive mail from you, will fish it out and read it.

This is not to say ‘throw out the baby with the bathwater’ – eMail marketing is still a major strategy in Internet marketing. What is does mean is again, you need to keep your volume way up to make up for the problems with this avenue. So ‘the list’ is all the more important than it ever was, because on this list are precious eMail addresses and names of prospective customers or leads. If you can get them to opt-in to your publication, they are ‘warm’ leads – not just names on a list (because they did initially respond to your ad) and have thus at least expressed an interest.

So the idea is, whatever you do in this regard, whether it is using list builder systems, sending solo ads, or buying leads, you need to realize that you will need many on an ongoing basis. Besides that you will need to remember not to get discouraged or blame the program or product you are advertising if you don’t get a response right away. There is no better example for saying you need to keep the volume up and don’t stop every day that you are still in business.

Home Business Ideas and Opportunities

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