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Archive | March, 2015

Are All Affiliate Marketing Programs Created Equal?

The simple answer is ‘No’. Why? There are several factors to consider. Among the top ones are the legitimacy of the principals, the cost to join and to maintain your membership, the compensation plan, and the resources included.

The legitimacy of the principals: This refers to the owners of the program and doing due diligence to find out their reputation. How long have they been around? What is their background? Have they had any other businesses besides the one you are thinking of joining? Do you recognize anyone giving testimonials about them? Do their claims seem realistic as far as what they have achieved?

Note here that there is a thin gray line. When you are making your inquiries online, you may find negative comments. The vast majority of these comments are posted by malcontents – people who expected miracles, who felt entitled, who are jealous, and who are angry because there is no magical formula by which anyone can have wealth without work. They will call almost anything a scam including their inability to login to a site when they are not even following the directions, or the fact that the company will not change their protocols to satisfy their whims. So if there are doubts, contact the program directly and ask them to explain the negative review.

Also keep in mind most sites that purport to expose scams have their own agenda. Either they are going to show you everything that is wrong with their competitors and then show you how their program is better, or they can actually be bought and sold — they accept money to remove negative reports. In fact lately there are even services advertised to counteract negative reviews. This sounds so illegal just like a few years ago when the industry was up-in-arms about people being paid to give testimonials. It’s hard to know who you can trust so you must be careful.

There are some actual scam artists and you need to beware of them. Most do not stay around long for obvious reasons and you will see many more ‘complaints’- these types of reports are usually obvious, especially where multiple complaints are the same. Will not honor refund guarantees, misrepresented the costs, did not deliver what you purchased, disappeared and will not respond to your repeated requests (if polite and professional).

The cost to join and to maintain your membership: This of course is relative to what you can afford. Sometimes there is an administrative cost for joining and the initial payment will be higher than your monthly costs. If there is a refund policy or trial period then that is acceptable. Bottom line here is don’t do anything you can’t afford, and never gamble with more than you can afford to lose. Be sure you are within the time period for which you are entitled to a refund as promised.

The compensation plan: Does it give you a fair percentage of the sale as a commission? While it may be necessary to share with either your upline or downline, this should be reasonable. You are not working for them. You are working for yourself. You should be able to achieve exactly the level that they are at eventually (if you are willing to invest the same time and effort) and if not then it is a pyramid scheme and you should not join.

The resources included: Does the program include training? Do they give you the use of their graphics (web pages, banners, etc); do they have any tools that you can use like autoresponder, web conference room, safelist/leads. You should factor these into the cost because you will save money on buying these services on your own.

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Thinking of Starting a Business Online – Where to Begin

First of all you need a real plan. A plan would outline what resources you have to invest, as far as your time, money and skills. There are no deal breakers here as even if you have very little time and/or money and skills you can still start a business on the Internet. Depending on how determined you are, there are ways to make up for any deficit you may perceive.

The key there is determination. If you have absolutely no money to work with then outside of starting to save a few dollars every time you get money, there is also taking stock of what you do spend your money on. All bets are off that if you are really committed to the idea of having your own business, you can make a few sacrifices as far as non-essentials – entertainment, trips, or luxuries.

You can be real direct with this and for example when you would normally pay for tickets to some event, take the exact amount you would pay and put it away in a savings account for your business operating expenses. When you decide you don’t really need to take that trip, figure how much gas you saved and the bridge tolls, etc. and put that away.

With your time, this is a major factor particularly if you have no money as you will need to spend more time working in doing this for yourself if you can’t pay for services. If you feel you don’t have the skills, then you can always learn how to do things. Your major, free resources are the search engines like Google.com where just about anything you ask under the sun will be answered within minutes. It may take you some time to go through all the results you get though.

There are even free courses that you can take online at organizations like W3schools.com. These can be basics all the way to more technical to learn how to build and/or maintain websites. There are also community colleges online where you can take excellent courses for just a few dollars and you can do it in the evening and weekends right along with your day job.

Determination and sacrifice – these are key ‘skills’ that you need if you are going to challenge yourself. It isn’t easy to work all day, commute, have a family and then devote time to being online to start a business. Thousands of people do it and it is very gratifying when you find yourself spending time improving your lot rather than playing the big couch potato and wasting your time.

This is not to say you don’t need fresh air and exercise as well as plenty of sleep. You will find however once you get into it that it will all fit nicely. You will make it fit if you really want to start a business. You will be amazed where you can find money, time and skill when you need it.

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The Easiest & Fastest Ways to Start an Online Business at Home

Without a doubt one of the easiest ways to start making money online is to join one or more affiliate programs. You need only to ‘brainstorm’ a couple different ways to start a business and include some of the more critical details in getting started, to realize which are easiest.

There are affiliate programs where you can promote tangible products such as in an ‘independent distributor’ situation where you will drop-ship to your customers; you can promote digital products such as would be delivered online by download – software, different technical services, etc.; and you can promote the affiliate program itself to earn commissions for referrals.

You might want to consider a combination of these as some are easier to sell (in addition to easier to implement). This may include a combination of one-time-sales and residual income which recurs monthly. It may be easier to make a one-time-sale as there isn’t as much commitment involved as in residual income.

However residual income could be considered ‘working smarter’ since you make the sale once and continue to earn money from that initial sale. (this doesn’t mean rest on your laurels because you always want to be pursuing new business as people do quit, etc.). No matter which business model(s) you choose, it will require your engagement and making a consistent effort over time to really build a substantial business.

You may want to start with just one and build that up and make sure it is running fine before you start to branch out to another business. It depends on you and whether or not you consider yourself a multi-tasker – not to mention how much time you may have to devote to your business over time. Some people can do more than one thing at a time and do them all well, while others really need to focus on one thing at time.

The bottom line is that affiliate programs will usually give you some very important resources to work with just for joining the program. These include a sales page which is a type of website that has your affiliate link imbedded. When anyone responds to the ad, the sale will be directed to your credit and the company will pay you a commission. So with this you are cutting out possibly years of learning how to create a web page, or possibly some serious money to have one created for you.

Another really critical element that you couldn’t easily do yourself as a beginner, is to provide customer service including to process the sales transaction itself – the payment gateway, the communications, the problem resolution if any, etc. So never begrudge an affiliate program the membership fees they may charge as they have really earned it by providing you with real value to help you to easily have a business.

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